Interesariusz/en

STAKEHOLDER – an entity (person, organisation, institution) that can influence the organisation and who is influenced by its activities. In management, one can distinguish an organisation’s internal s. and external s. operating in its socio-political environment. The concept of a s. is used in → strategic management and project management as well as in → public management. An important element is that the activity of the s. can have a significant impact on the goals that the public institution assumes (success, failure). In the case of public management, various kinds of → interest groups, local communities, social groups and single citizens can be considered as s. The analysis of s., their interests, motivations and strategies, usually referred to as s. mapping, is an important element of public management. In addition to s. mapping, active communication with s., persuading them to the position of a public institution and taking their positions into account in working out the final solutions is important for achieving public administration goals. S. may also be of great importance in the implementation of public undertakings and may participate in the assessment (evaluation) of public activities. When it comes to public administration s., they often have certain rights indicated by legal provisions to being consulted with or agreeing on projects of public administration activities (→ public consultations). They also influence the image of public institutions by disseminating opinions on the quality of their work. S. mapping takes into account, first and foremost, the degree of their impact (low, high) on institutions and the degree of interest (low, high) in success/failure of the institution. [D. Długosz]

Literatura: R. Tyszkiewicz, Zarządzanie relacjami z interesariuszami organizacji, Warszawa 2017 ■ Wykorzystanie analizy interesariuszy w zarządzaniu organizacją zdrowotną, red. A. Frączkiewicz-Wronka, Katowice 2013.